How to Create a Name for Your Cleaning Business

Before you open the doors of your cleaning business you not only need equipment and supplies, you need a name for your business. The name of your company will be the first thing prospective clients see – whether that is in the phone book, on your company car, in an ad, or on a website. The name symbolizes what your cleaning business represents. So it is important to spend some time on choosing a name that not only fits your cleaning business, but also presents a positive image to customers, suppliers and employees.

The easiest way to name your business it to use your own name or initials, such as Joe Smith’s Cleaning. This provides a personal touch, is easy to remember, and if you have a proven track record in the business, it can attract customers. However, if your plan is to one day sell your business, you might want to consider something less personal.

Instead of using your name or initials, you may want to think of descriptive or suggestive wording for your business name. When going this route begin by brainstorming key words or phrases that have something to do with the business: clean, cleaning, squeaky clean, house cleaning, commercial cleaning, janitorial services, etc. Write down as many words as you can think of and use a thesaurus to create more wording possibilities.

You can also use words that describe the benefits your clients will get from using your service: spotless, spic-n-span, dust free, immaculate, etc. Take the words from your two lists and start combining them into various business names: Sparkling Waters Cleaning Company, A1 Janitorial Services, APlus Cleaning, Spic-n-Span Cleaning. As most businesses also use a tag line or motto, look through your list to see if any of your potential names suggest possibilities. For example, “Sparkling Waters Cleaning – Your floors will look like sparkling waters”.

Try out different names and combinations and then judge the names by the following:

– Is it easy to pronounce?

– Is it concise?

– Is it easy to remember?

– Is it distinct?

– Does it convey the message you want your customers to see?

– Is it pleasant to hear and repeat over and over again? – Is it something you can stand behind?

Before you can begin using your business name, check to see if the name is already trademarked. Do an Internet search at the USPTO (U.S. Patent and Trademark Office) at http://www.uspto.gov . Then check with your local secretary of state to see if anyone else in your state has already registered that name. Once you have decided if the name is available and can represent your business, run it by family and friends to get their reaction.

The business name is the flag that can wave down potential customers. Once you have decided on a name it will most likely be with you throughout the life of the business. Putting the time into researching a suitable name for your cleaning business is one way to get your business off and running in the right direction.

Simple Strategies for Choosing a Winning Business Name (Plus, How to Avoid the Mistake I Made!)

When it comes to small business success, a name means everything. And coming up with the right name for your business is one of the most important decisions you’ll make.

With your future on the line, plan on putting in just as much time and effort into creating a winning business name as you did when developing your business plan or choosing your target market. The right name will help to pique curiosity, attract your ideal customers and form an immediate emotional connection, while the wrong one can leave you and your business faltering.

Unfortunately, there’s no magic recipe for picking a winning business name. But following the six hints below will definitely point you in the right direction.

1. Keep it short

Although there are always exceptions, the majority of great business names tend to be short, to the point and catchy. Some of the most successful businesses use simple, one-word names! Longer names are usually difficult to say and harder to handle in radio ads, on logos and signage.

If you do decide to go with a longer length, make sure its shortened version, which might be required for its web domain, is acceptable.

Also, keep in mind that people would much rather say, “I’m going to call USAA to update my insurance policy,” than “I need to call the United Services Automobile Association.” But be careful because even if you don’t intend for your name to be shortened, the public will often do it for you. And not all abbreviations will work. (“I’m going to the FBI,” has a whole different meaning than grabbing a bite to eat at Frank’s Breakfast Inn. smiley) 2. Make it easy to spell, pronounce and remember

Put simply, if they can’t easily pronounce your biz name, your customers will avoid saying it! And as a small business owner, you can’t afford to miss out on free word-of-mouth advertising.

This is a lesson I’ve learned from experience.

Make sure the name sits well on your tongue and sounds good to your ear. And then test it out with others. They should be able to easily spell and correctly pronounce the name the first time they hear or see it.

3. Remember the meaning

Before you start thinking of a business name, define the qualities you want your business to be identified with, such as, strong, dependable or affordable. Also think about WHAT you do. The more meaning you put into your business name up front, the less time you’ll spend explaining what you do or the value you provide.

For instance, names like Joe’s Plumbing, Carol’s Interior Design and Smith & Weston Architecture immediately communicate the type of service each of these businesses provide – even to a casual passerby. And when you stop to think about it, many of us end up calling companies are walking into stores simply because the name of the business clearly indicated that they have what we’re looking for.

4. Create a positive visual and emotional connection

Generally speaking, when we hear or read something, our brains transmit this into an image. For example, what picture pops into your mind when you read “Bridal Boutique” versus “Dress Barn”? Based on your newly formed mental picture, where would you rather shop? Besides the visual, we also form an emotional connection, either good or bad. So when we see an ad about a day spa with words like “Retreat ” or “Relaxation,” we not only form a visual but also a connection of peace and tranquility.

5. Make it unique

Keeping in mind hints one through four above, it’s also important to make your business name unique. Ensure other companies aren’t already using something similar. It might be the difference of a word like having “apparel” instead of “clothing” at the end of a business name or simply having an “s” at the end of the title like, “Sparkle LLC” versus “Sparkles LLC” that makes the difference between two companies. Do your research. There are plenty free online services that allow you to check whether or not a business name is taken.

Also test out your top choices of names on your friends and family. They might surprise you and come up with a connotation that is completely different than what you intended.

6. Make sure you can get the website address

Before you decide on your award-winning business name and concern yourself with the details, make sure you can transfer your name into a website address as early as possible. Your domain name needs to match your business name as closely as possible, giving your potential and current customers one less thing they have to remember.

But what if you can get the domain name you want, only without the.com extension? Is it better to get the name and choose another extension such as, “.net” or “.biz”? Different experts say different things. My advice is to have a.com address as your primary URL, but to buy as many of the closely matched other domains as possible – and have them all point to your website.

If you do choose an alternative, make sure that you advertise your business with the full domain name, otherwise people will assume a “.com” extension and travel to the wrong place or worse yet, to your competitor’s page.

At the end of the day, one of the most important factors is whether or not your ideal, targeted customers or clients will like and resonate with your business name. It’s even more important than if you like it. So be sure to do your research, test out your choices and choose something that will help you grow your business.

Business Logos In Sparkling Rhinestones

Companies must have a successful marketing plan to help their businesses thrive, especially in Australia where the population is over 20 million people. To reach your target audience in such a large area such as this, companies must have eye-catching business logos, such as sparkling rhinestones or bold colours. The logos are what set your business apart from others with similar products or services. Customers have to know your business exists and they need a way to indentify and differentiate between your business and others. Logos help you brand your specific company making it more appealing and appear more professional in the eyes of potential customers.

There are many ways to get your name out into the public eye. One way for companies to get their business logos noticed is to make them stand out from all others. Some companies may opt to have their logo printed on tee shirts, hats or other garments. This is a great way to get your business noticed and create a buzz about the products or services your company offers. Employees of the company can wear the logo around friends, family and acquaintances. Company members who attend conferences, expos and other meetings can wear shirts with the logo in sparkling rhinestones to attract even more attention.

Branding is important to a company’s image, and logos associate the company’s excellent products and services with their good name. Once a customer has tried a specific company’s products or services and are satisfied, they will look for those specific companies’ business logos when looking to buy the same services or products again. Loyal customers are repeat business and look for your company logo associated with the products they need. The happy, loyal customer can also be a wonderful source of marketing. Word of mouth advertising is great when coming from someone who has had a positive experience with your company. Customers may also buy apparel with your company logo in sparkling rhinestones and get your name in the public eye.

When searching for ways to get your company and the products and services you offer out to those millions of people in Australia, business logos are essential. Logo designs vary, but the ones that attract attention have eye-catching shapes, colours and designs. When putting your logo on apparel in sparkling rhinestones, you create a shimmering effect that catches the light and the eyes of potential customers. Put thought into your logo design and make your business stand out.